From Us to You. 10 Do’s and Don’ts of Web Design
Karolina

More isn’t always better. Especially when we talk about web-design.

No matter, whether you’re catering for customers, or just designing a web-site for yourself, we have come up with a list the do’s and the don’ts that could make the task of designing web pages waaaay easier.

DO: Make your page visually appealing.

It’s often said that there are no friends when it comes to looks. That is very true. But it’s also said that books aren’t judged by their covers. And in this case, it is a common misconception. The way a website looks is the first thing most of your customers will check out. It leaves an everlasting impression, and that impression better be a good one. Whether you decide to keep the page minimalistic, or have fancy features, don’t overdo it. Try adding different textures or gradients to make your website eye-catching and give the design some depth. Personally, we find various line-ups of yearly best websites to be a great inspiration.

DON’T: Throw in a bunch of widgets and hope for the best.

Sure, having different functionalities is cool, but overloading the screen with animation and various visual distractions will just seem annoying to the visitor. Try to match the overall style you’re going with. Don’t mash in a load of jumbled text and constantly moving things. Instead, opt for simple, sleek and non-distracting animations and good text positioning.

DO: Choose the right fonts and sizes.

Typography, and the way the text looks on the website is an essential aspect. Try to adjust the section title sizes and fonts in a way that doesn’t make your website look distorted. Concisely speaking, make sure you’re using one main font for the content and then you can switch the titles to a different font.

DON’T: Become the 5-font-nightmare.

Imagine a website, where titles are a Times New Roman, content pages look like Comic Sans, links are written in Magneto and the sidebars are Arial. Looks like a mess, right? And honestly, probably just using Webdings (yes, that Webdings. The symbol-based Webdings) would convey the message way better than that explosive cocktail. Just try to remember that whenever you want to use 5 different tools for your website.

DO: Optimize your load times.

Nobody likes sitting stuck in a traffic jam. Frankly, nobody likes long loading times as well. And this is crucial – no matter how good your design will look, nobody’s going to wait to see it if it loads in the speed of a 93-year-old grandma crossing a street (no offence grandma, love you). Aim for the average loading times of 200 ms. And keep an eye on the analytics. Anything above 600 ms might hurt your Google Search rankings.

DON’T: Make everything on your website a picture.

We love pictures. Oh, we simply adore them. But pictures can be your worst enemy, when we’re looking at loading times. Forget the idea of using jpg images as text blocks. And, we’re advising to keep the background size below 1 MB. Instead, optimize, minify, compress, and lazy-load like it might save your life.

DO: Set your navigation up properly.

What colours you use, whether you’ll have a sign-up button, how your buttons will be positioned – it’s all up to you. Regardless of what you choose, you should strive to keep your navigation quick to spot and easy to use.

DON’T: Become the maze-master.

No, seriously, don’t make your readers search for your About page. Or your Contacts. And please, don’t make them click through three or more pages to reach what they need. Maybe try investing in a search box? Yup, we love search boxes. They make surfing sweeeet and simple.

DO: Focus on top-notch copywriting.

You need good content. Because words and how you use them, matter. If you’re struggling with writing text that attracts attention, don’t be shy, get a copywriter! The content is just as important as the visual presentation of your web. Be sure to choose the right words for buttons, headings, navigation buttons and CTA (calls to action). Correct wording will surely boost your engagement rates. And please, please, please, use spellcheck.

DON’T: Make your page a keyword-stuffed-turkey.

As much as you could doubt, people aren’t stupid. Neither is Google. So, squeezing 75 keywords into one paragraph is not a good idea at all. Everything should have limits. Both people and algorithms seem to be aiming at meaningful, structured and informative content. Be sure to present the readers with a comprehensive text instead of a keyword salad. Salads may be healthy, but Google won’t pat your head when you turn your page into one. In fact, you could get heavily penalized.

Where you come in:

We know that web-designing is no joke, and if you’ve decided to go on this venture, we’re here to help. Need help with wireframes? Optimizing? Coding? Or, do you have a vision, but want to hand this task to professionals? We’re here to help. All you need to do is just drop us a message and we’ll get in touch in no time!

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