If you think mobile apps are only for big brand names like Amazon, Uber, Airbnb, or even games, you are wrong.
More and more small and medium-sized businesses are starting to learn that a more effective mobile strategy involves more than just a mobile website. Moreover, the 2019 eMarketer research showed that the average person spends 90% of their mobile time in apps, which makes the time spent in the mobile web significantly smaller. Such statistics should encourage companies to consider new technologies. That is why I encourage you to take a quick look back. Years ago, websites also seemed like business challenge, but now we don’t even imagine a business without a website. So, it’s just a question of time when mobile apps will become a daily business tool, and that’s why it is crucial to be one of the first.
If you’re still not sure why you should consider developing a mobile app for your business, here are some benefits:
When someone closes their mobile web browser, your website is gone from their mobile device. And when a user closes your mobile app, your brand remains on their device’s home screen. That means that your website visitors can be reminded of your brand more than they would otherwise.
Your brand will also be present on mobile app stores such as the iOS and Google Play store. That provides an entirely new channel to raise your brand awareness, and attract new visitors and customers to your app!
The more often you can get customers involved with your app, the sooner they will be inclined to buy your product or service. It is a psychological factor that hearing and/or seeing your brand approximately 20 times is what will get you truly noticed. Besides, through a mobile app, you can build an instantaneous and direct relationship with your customers and gain their loyalty.
2 Marketing Channel Expansion
Mobile apps serve many functions: they can provide general information, prices, booking forms, search features, user accounts, news feeds, payments, and much more.One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers is right on their mobile screen. Through push notifications, you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3 Customer engagement
No matter what kind of product you are selling or services you’re providing, the customers must have an easy way to reach you. Having a messaging (or help desk) feature within your app can make a difference in the way you communicate with your customers. How many customers would prefer to communicate with you via text than via phone? Apps tend to be more accessible and interactive than a traditional website.
While there is still some hesitation surrounding mobile apps, it is important to understand that a native app isn’t just a mobile version of your website but rather an engaging and experience-driven environment crucial for creating a cohesive customer journey.
An app provides brands with a tremendous opportunity to offer a highly personalized user experience and develop deeper relationships with customers. That, in turn, leads to better outcomes and engagement with the brand.
4 Standing out from the crowd
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your market to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Creating a mobile app is a sure way of staying competitive and securing a strong presence in your industry. Your competitors, if they haven’t already, will most likely implement mobile apps as a part of their business strategy. As a consequence, any inaction in app development may result in falling behind the competition.
5 Database building
Whenever someone downloads your app you now have an additional channel to gather information about that user. You should always ask permission first, however, before automatically collecting the data.
You can use this information for targeting customers through ads and making recommendations based on previous purchases. The data may prove highly valuable to a business that wants to know what content is optimal for their target audience. As well, more data can help companies meet customer expectations and create a more relevant experience.
Mobile apps allow your brand to increase and earn additional revenue. By making the purchasing process more convenient, intuitive, and simple, apps can significantly improve the customer experience which, in turn, positively impacts sales.If that did not convince you, then take a look at some statistics:
This chart shows the types of mobile apps currently used differed by company profitability relative to competitors.
Accenture Mobility Research 2015 Growing the Digital Business: Spotlight on Mobile Apps p. 18
And in some industries, the scale of investment required to achieve desired results is much greater than in others. But for companies that get mobile right, the return on that investment in the form of greater growth, profitability, and competitiveness will be significant.
The next step…
The world has gone mobile, and there is no turning back. Regardless of the industry you are in, mobile apps are extremely useful for attracting new customers and retaining old customers. Whether you are trying to improve the customer experience, increase engagement, or increase sales, launching an app can definitely help you achieve your goal. It is important to take advantage of the mobile app market while it is still relatively untapped. Doing so will allow you to reap the value that business mobile apps produce. So, if you have never considered an app development for your business, now is a perfect time. Because the mobile app is a new MUST HAVE for modern and competitive business.
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